Size Really Does Matter, When It Comes to Your Marketing Materials

Posted in Marketing, Misc. Tips on June 4, 2009 by Heather Melcer

by Heather Melcer

If you’re looking to save money on your copywriting services, read on. Knowing the size of your output before you start is the key to savings. Read full post…


The Number One Tip for Designing a Great Website – Write It First!

Posted in Marketing, Website, Writing on April 25, 2009 by Heather Melcer

by Heather Melcer

We all know the saying ‘a picture is worth a thousand words,’ but when it comes to your website, you need to actually write them. While a flashy, slick website might create the WOW factor that dazzles you, the key to a successful business is not just about good looks. You need clear, organized, user-friendly copy to turn visitors into customers. Continue reading…

Template Web Design – Key Strategies to Make Yours Stand Out

Posted in Marketing, Website on April 25, 2009 by Heather Melcer

by Heather Melcer

Many small business owners are forever thinking about ways to save money on start-up costs and do as much behind-the-scenes work as possible. Which is why opting for a template building system might be a sound choice. You can quickly log-in and make changes anytime you want, you are in full-control and let’s face it, it’s cheap. Templates have come a long way over the years and for merely $5-$10 per month you can have a hosted website up and running with a few simple clicks. You are going to have to pay for hosting anyway so it sounds rather tempting…but are a few clicks really sufficient to create something that looks professional enough? Continue reading…