Archive for the Website Category

How-To Sell Digital Downloads, The Easy Way

Posted in Publishing / Self-Publishing, The Artist In You, Website on May 16, 2013 by Heather Melcer

mp3’s ~ .pdf’s ~ ebooks ~ and more!

how to sell digital downloads mp3 ebooks pdfThere are two types of sellers out there. Those starting a company specifically retail devoted to selling digital goods, and those I like to refer to as more of the indie biz professional or artist wanting to share their work and voice with the world, on the side and in addition to, the core work they do. Allow me to guide you through some options.

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Does Your Home or Small Business Really Need a Website?

Posted in Marketing, Website on June 4, 2009 by Heather Melcer

by Heather Melcer

If you’re reading this blog to begin with, you’re probably thinking, DUH, every business needs a website, what a preposterous thought!  However, it’s still a legit question these days as there are two scenarios that create exceptions to the rule that everyone automatically has a website: One, you somehow stumbled into some type of business that maybe started as a side hobby kind of thing that just took on a life of it’s own, and now here you are running a decent size business, sans website. Or, two you have been in business for many, many years, way before the dawning of the Internet era and have never needed one before.  So the question to be asked now is, do you really need a website? Continue reading…

The Number One Tip for Designing a Great Website – Write It First!

Posted in Marketing, Website, Writing on April 25, 2009 by Heather Melcer

by Heather Melcer

We all know the saying ‘a picture is worth a thousand words,’ but when it comes to your website, you need to actually write them. While a flashy, slick website might create the WOW factor that dazzles you, the key to a successful business is not just about good looks. You need clear, organized, user-friendly copy to turn visitors into customers. Continue reading…

Template Web Design – Key Strategies to Make Yours Stand Out

Posted in Marketing, Website on April 25, 2009 by Heather Melcer

by Heather Melcer

Many small business owners are forever thinking about ways to save money on start-up costs and do as much behind-the-scenes work as possible. Which is why opting for a template building system might be a sound choice. You can quickly log-in and make changes anytime you want, you are in full-control and let’s face it, it’s cheap. Templates have come a long way over the years and for merely $5-$10 per month you can have a hosted website up and running with a few simple clicks. You are going to have to pay for hosting anyway so it sounds rather tempting…but are a few clicks really sufficient to create something that looks professional enough? Continue reading…