Archive for the My Marketing Rants & Raves Category

Gripes With Groupon

Posted in My Marketing Rants & Raves on March 31, 2013 by Heather Melcer

Groupon Review How To SuccessDuring one week awhile back, the topic of Groupon came to me from three different sources/people. The discussion being the notion that Groupon will eventually collapse and cannot sustain its current model. It was kind of interesting as I just read and listened to their gripes, I do try to be a good listener :-) But it really got me thinking and assessing the situation. Here is my personal take and insight on the real underlying issue with Groupon, and my own gripes about the gripes if you will. Continue reading


What’s In A Name? A File Name That Is.

Posted in Marketing, Misc. Tips, My Marketing Rants & Raves on January 18, 2013 by Heather Melcer

by Heather Melcer

Being a Feng Shui consultant as well as a bit of an organizer by nature, I tend to like things to flow smoothly in all areas of life, including website functionality with regard to file names. It may seem like a small thing, but details are what make great businesses stand out from mediocre ones. The problem is that the names are too generic. In the big picture this is simply not smart business. Continue Reading…