Archive for the Misc. Tips Category

Pretty Please Print Me

Posted in Misc. Tips on March 31, 2013 by Heather Melcer

I’m all for going digital and online proofing is a great timesaver not to mention it’s better for the environment and saves our precious trees. But the reality is, if final product you are writing and designing will be printed, somewhere along the way once the main design is done, you have to print it out to get a true idea of how everything will look before you send it off print a mass quantity. Continue reading


What’s In A Name? A File Name That Is.

Posted in Marketing, Misc. Tips, My Marketing Rants & Raves on January 18, 2013 by Heather Melcer

by Heather Melcer

Being a Feng Shui consultant as well as a bit of an organizer by nature, I tend to like things to flow smoothly in all areas of life, including website functionality with regard to file names. It may seem like a small thing, but details are what make great businesses stand out from mediocre ones. The problem is that the names are too generic. In the big picture this is simply not smart business. Continue Reading…

Size Really Does Matter, When It Comes to Your Marketing Materials

Posted in Marketing, Misc. Tips on June 4, 2009 by Heather Melcer

by Heather Melcer

If you’re looking to save money on your copywriting services, read on. Knowing the size of your output before you start is the key to savings. Read full post…