Archive for the Marketing Category

The Oh So Popular Press Release, How-To Win at the PR Popularity Contest

Posted in Marketing on May 6, 2013 by Heather Melcer

Every artist or business needs great press, yet in our modern digital era the competition is fierce just to get noticed, let alone get press. Which let’s face it, it something we all want because we are all doing it with the purpose to sell something, offer a service or somehow make some money. And since we now live in the DIY era, please let me give you a few insights as you set off to become your own media marketing guru… Continue reading


What’s In A Name? A File Name That Is.

Posted in Marketing, Misc. Tips, My Marketing Rants & Raves on January 18, 2013 by Heather Melcer

by Heather Melcer

Being a Feng Shui consultant as well as a bit of an organizer by nature, I tend to like things to flow smoothly in all areas of life, including website functionality with regard to file names. It may seem like a small thing, but details are what make great businesses stand out from mediocre ones. The problem is that the names are too generic. In the big picture this is simply not smart business. Continue Reading…

Does Your Home or Small Business Really Need a Website?

Posted in Marketing, Website on June 4, 2009 by Heather Melcer

by Heather Melcer

If you’re reading this blog to begin with, you’re probably thinking, DUH, every business needs a website, what a preposterous thought!  However, it’s still a legit question these days as there are two scenarios that create exceptions to the rule that everyone automatically has a website: One, you somehow stumbled into some type of business that maybe started as a side hobby kind of thing that just took on a life of it’s own, and now here you are running a decent size business, sans website. Or, two you have been in business for many, many years, way before the dawning of the Internet era and have never needed one before.  So the question to be asked now is, do you really need a website? Continue reading…

Size Really Does Matter, When It Comes to Your Marketing Materials

Posted in Marketing, Misc. Tips on June 4, 2009 by Heather Melcer

by Heather Melcer

If you’re looking to save money on your copywriting services, read on. Knowing the size of your output before you start is the key to savings. Read full post…

The Number One Tip for Designing a Great Website – Write It First!

Posted in Marketing, Website, Writing on April 25, 2009 by Heather Melcer

by Heather Melcer

We all know the saying ‘a picture is worth a thousand words,’ but when it comes to your website, you need to actually write them. While a flashy, slick website might create the WOW factor that dazzles you, the key to a successful business is not just about good looks. You need clear, organized, user-friendly copy to turn visitors into customers. Continue reading…

Template Web Design – Key Strategies to Make Yours Stand Out

Posted in Marketing, Website on April 25, 2009 by Heather Melcer

by Heather Melcer

Many small business owners are forever thinking about ways to save money on start-up costs and do as much behind-the-scenes work as possible. Which is why opting for a template building system might be a sound choice. You can quickly log-in and make changes anytime you want, you are in full-control and let’s face it, it’s cheap. Templates have come a long way over the years and for merely $5-$10 per month you can have a hosted website up and running with a few simple clicks. You are going to have to pay for hosting anyway so it sounds rather tempting…but are a few clicks really sufficient to create something that looks professional enough? Continue reading…