by Heather Melcer
We all know the saying ‘a picture is worth a thousand words,’ but when it comes to your website, you need to actually write them. While a flashy, slick website might create the WOW factor that dazzles you, the key to a successful business is not just about good looks. You need clear, organized, user-friendly copy to turn visitors into customers. Continue reading…
by Heather Melcer
If you’re reading this blog to begin with, you’re probably thinking, DUH, every business needs a website, what a preposterous thought! However, it’s still a legit question these days as there are two scenarios that create exceptions to the rule that everyone automatically has a website: One, you somehow stumbled into some type of business that maybe started as a side hobby kind of thing that just took on a life of it’s own, and now here you are running a decent size business, sans website. Or, two you have been in business for many, many years, way before the dawning of the Internet era and have never needed one before. So the question to be asked now is, do you really need a website? Continue reading…
by Heather Melcer
If you’re looking to save money on your copywriting services, read on. Knowing the size of your output before you start is the key to savings. Read full post…
by Heather Melcer
Many small business owners are forever thinking about ways to save money on start-up costs and do as much behind-the-scenes work as possible. Which is why opting for a template building system might be a sound choice. You can quickly log-in and make changes anytime you want, you are in full-control and let’s face it, it’s cheap. Templates have come a long way over the years and for merely $5-$10 per month you can have a hosted website up and running with a few simple clicks. You are going to have to pay for hosting anyway so it sounds rather tempting…but are a few clicks really sufficient to create something that looks professional enough? Continue reading…
